Malayala Manorama, the leading Malayalam-language publication in India, serves news and entertainment content to local and Malayalee diaspora audiences worldwide. Established in 1888, Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation. Travel and Food Tips for India. Articles about Food while Travelling to Kerala in India. Travel. Onmanorama. Where to Eat in Kerala. Kerala Restaurants. Hotels in Kerala.
Prior to Lens, Manorama struggled with real-time analytics, a vital activity for news organizations. Now, the API turnaround latency for most workloads is just 12.6 milliseconds. Video editors can now see in real time how users are engaging with content on the website and make immediate adjustments to an article’s title or publish videos in different sections to attract more traffic. They can also track the number of page views per visit, the average time spent on each page, and the number of quality views, as well as differentiate between unique and repeat visitors.
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For its classified services—especially on its matrimonial site for individuals seeking a partner—Manorama’s telemarketing team is able to better segment and target certain communities or religions. “Using the Lens dashboards and recommendation engine, we are able to get a 360-degree view of our customers and their interests and this helps us to improve our operational efficiency, conversion rates, and revenues,” says Renjit Paul, deputy general manager of IT at Malayala Manorama. The company uses Lens to measure the effectiveness of a telemarketing campaign and to get more site visitors to sign up and subscribe for its matrimonial services. They found that conversion rates increased 13 percent with Lens compared to similar previous campaigns.
As a long-time user of AWS Business Support, Manorama upgraded to AWS Enterprise Support at the start of the project. “We have been receiving tremendous help from the Enterprise Support team. We are able to consult with them on our business plans and technical challenges along the way and get real-time feedback,” says Paul. “Before the business embarks on any project, we always work with the AWS Enterprise Support team and take them through our technical design and implementation plan. They know our existing stack and our requirements, which helps them guide us in the right direction, at times using new services or apprising us of service roadmaps.” Manorama also follows the AWS Well-Architected Framework to ensure that all applications are designed properly for optimal resource utilization and performance.